SCENTS FOR A CAUSE

As an old saying goes, "The rose's in her hand, the flavor in mine." , or, "Make a gift of rose while your hands stay a lingering fragrance." We at Auphorie believe that contributing to the society is part of our responsibilities to make the world a better place for all. Therefore, the core of our brand is giving. And now, you could smell nice with our artisanal fragrances and, at the same time, help improve the lifestyle of those in need.

We love making artisanal perfumes as perfumes are a form of art that improves our everyday life and boosts our confidence. While we are fortunate enough to enjoy what we have now, we never forget the fact that there are still many who are less fortunate, struggling with the toughest hardships we can ever imagine. As such, even before the establishment of Auphorie, we had envisaged a perfume brand with charitable mission: Scents for a cause. We want to create a brand that can at the same time improve the lifestyle of our customers and those in need. We are doing this in hope that there would be more and more luxury brands, no matter big or small, embracing such social responsibilities.

With that in mind, we will be giving away 10% of our profits every month to carefully selected charitable organizations we feel passionately about as a little yet useful help towards helping the underprivileged communities around the globe. Your purchase of all of our products and services will contribute to the donation. The following are the charitable organizations we are proud to support in their mission to help improve the lives of those in need.


CHARITY: WATER

Water, especially clean drinkable water, is an essential in our daily life, and something we often take for granted. But can you imagine that there are people who are struggling to obtain clean water supply everyday? Clean water supply, easily neglected and ignored by us, could mean a lot to some. Without clean water supply, the people are not only suffering from thirst, but also facing health and hygenic problems. Diseases from unsafe water and lack of basic sanitation have become a greater factor of death every year than all forms of violence, including war. Children are especially vulnerable, as their bodies are not strong enough to fight diarrhea, dysentery and other illnesses.

Besides health problems, in Africa alone, people spend 40 billion hours every year walking for water. Women and children usually bear the burden of water collection, walking miles to the nearest source, which is unprotected and likely contaminated. Time spent walking and resulting diseases keep them from school, work and taking care of their families. Along their long walk, they are subjected to a greater risk of harassment and sexual assault. With safe water nearby, women are free to pursue new opportunities and improve their families?lives, and children can spend more time on education and overall improve their future lifestyle.

Since its inception in 2006, Charity: Water has funded more than 16,000 clean water projects benefited more than 5 million people in 24 countries around the globe - in Africa, Asia, Central and South America. The donation will go directly to building clean water projects, including dugging and drilling of wells, building of pipe systems, water purification systems, latrines, etc.. The donation will contribute towards supplying clean drinkable water to communities in need, and making sure the water supply keep flowing for many years to come. Therefore, your purchase can change people's lives and help end the water crisis.

http://www.charitywater.org/


ASHA FOR EDUCATION

Education might be common to us who are fortunate enough to have access to it. However, it might not be the case for those destitute and deprived children. Extreme poverty, gender inequality, these are some of the factors of the lack of education in developing countries. Without education, it is difficult for them to breakthrough the cycle of poverty and inequality. Hence, Asha for Education, a secular charitable organization, believes that education is a vital requisite for socio-economic change.

Established in 1991, Asha for Education is an organization that is dedicated to catalyzing socio-economic change in India through education of underprivileged children. The organization has more than 1,000 active volunteers and several thousand supporters around the world. Till date, the organization has supported more than 400 different projects spanning more than 24 states in India, and has disbursed more than 17 million dollars which benefited thousands of disadvantaged children and youth.

Asha for Education works with a variety of project partners and community groups in many educational and development related endeavors. Their mission is not only to look at issues concerning access to education, but also to ensure that every child has access to an education which is meaningful. The donation will go towards supporting Asha's myriad of charitable projects including projects that deal with educational issues from pre-primary schooling to professional education in locations from urban slums to isolated rural areas. By purchasing our products and services, you are supporting the cause of equality in education, and helping to improve and change the lives of the children in need.

http://new.ashanet.org/


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